Brand Stories – Fruit of the Loom

The Beginnings of Fruit of the Loom

Fruit of the Loom is one of the most recognisable and beloved brands in the world. Founded in 1851, the company has been a staple of American apparel for generations. While Fruit of the Loom is known for its high-quality clothing and accessories, the brand is also well-known for its iconic logo. From its humble beginnings as a humble cotton mill to its current status as an international clothing company, Fruit of the Loom’s logo has evolved alongside the company’s success.

Fruit of the Loom was founded in 1851 as a cotton mill in Rhode Island. The company was started by Benjamin Watson and his brothers, who had a vision of providing quality clothing at an affordable price. The company was initially known as the Fruit of the Loom Manufacturing Company, and its first products were cotton fabric and yarn. The company’s logo was a simple drawing of a basket filled with fruit, which was meant to symbolize the quality of its products.

The First Fruit of the Loom Logo

In the early years of the company, the Fruit of the Loom logo was a simple basket filled with various types of fruit. This logo was used on various products, including clothing and fabric. Over time, the logo was modified and changed to reflect the company’s growth and success. In the late 19th century, the logo was updated to include a rooster, which was meant to symbolize the company’s commitment to quality. This version of the logo was used until the early 20th century, when it was replaced by a more modern design.

The Expansion of the Brand and Different Logos

As the company grew, In the early 20th century, the company began to expand its product line and started to produce underwear and other items of clothing. To reflect this expansion, the logo was updated to include a rooster and the words “Fruit of the Loom”. This logo was used for many years, until the late 1960s when it was replaced by a more modern, abstract design. This version of the logo was used until the early 2000s, when it was once again updated to reflect the company’s growth and success.

The New Ownership and Brand Revitalization

In 2002, Fruit of the Loom was acquired by Berkshire Hathaway, a holding company controlled by Warren Buffett. Under the new ownership, the company underwent a major revitalization, which included a new logo and a renewed focus on producing quality products. The new logo is a simplified version of the original logo, and it is designed to be more modern and appealing. The new logo has become a recognizable symbol of the company’s commitment to quality and innovation.

Fruit of the Loom Clothing Over the Years
Fruit of the Loom has been producing quality clothing for over 150 years. Throughout the company’s history, the clothing has evolved to meet the needs of its customers. From the first cotton fabric and yarn to the modern t-shirts and underwear, Fruit of the Loom has been at the forefront of fashion. The company continues to produce clothing that is both comfortable and stylish, and its products can be found in stores all over the world.

Wholesale T-Shirts and Bulk Orders

Fruit of the Loom is one of the most iconic and beloved brands in the world. From its humble beginnings as a cotton mill to its current status as an international clothing company, the brand has evolved and grown over the years.

In addition to producing clothing for individuals, Fruit of the Loom also produces wholesale t-shirts and bulk orders. This has enabled the company to reach a larger audience and to increase its presence in the retail market. The company also produces customised t-shirts, allowing customers to create their own designs and logos.

The Fruit of the loom range has expanded over the years from just t-shirts to now include hoodies, sweatshirts, zip hoodies, polo shirts, sweat pants and much more.

To discuss your printed and embroidered fruit of the loom branded clothing please contact Merch Network on 01254 367165 or visit our website at to see the full range of fruit of the loom clothing and workwear https://merch.network/brand/fruit-of-the-loom/